Rocket Cos. Wants to be your real estate agent with a new initiative

Zillow’s tiptoe shift to the residential real estate brokerage industry is another major real estate tech companion in the real estate sales industry. This time around we have a lot of Cleveland – Detroit Base ties Rocket costume. (NYSE: RKT)

Thanks to Rocket Homes, Rocket recently Announcement The intention is to provide real estate brokerage services to their own agents and continue to share referrals with local agents in the same way that Zillow is leading. We also plan to offer a 1.5% commission by Q4, so we will enter the rebate commission business. We are also getting into iBuyer, home buying and business, and will be hiring an in-house closure and escrow service provider.

Doug Seabolt, CEO of Rocket Homes, said in his announcement: Simplify and speed up the process while saving customers money. If your client is looking to sell their home, ask the Rocket Homes agent for help from our staff or meet a local you trust in person. Real estate professionals have their own options and resources to help each client go through the process in a completely personalized way. “

At one level, this movement was telegraphed by rockets for some time. This is because when Google searches for a property’s address, it often visits the Rocket Homes website, just like Zillow and other listing services.

Additionally, Ohio records show that Rocket Homes has registered four agents and two brokers as real estate agents in Ohio since August 28, 2018. We also have real estate licenses in 25 states as of noon on Friday the 13th. August.

In an interview, Setus Task, president of the professional association of the Ohio Real Estate Agents Association and agent for Moreland Hills-based Berkshire Hathaway Home Services, said the rocket impacts on brokerage firms depended on the law application. Declared.

“As a large company, if it cannot provide excellent service through its agents, it will damage its reputation,” Task said. “As someone who has used their leads, I know they generate real estate leads every day in their great marketing campaigns. “

After all, current business will depend on “quality agents who work hard for what they earn,” Task said.

Howard “Hobby” Hannah IV, president of Howard Hannah Real Estate in Pittsburgh, based in Mayfield Heights, has been refining his entry into the brokerage firm for years, including a low-key test in Cleveland. He said in an interview that he had seen it.

“We started real estate brokerage in the 1950s. We entered the mortgage brokerage business in the 1980s,” Hannah said. “My attitude is that people try different things in business. It doesn’t surprise me that they do this. Howard Hannah also used a reference from the rocket, he said. Added.

At the end, Hannah said, “It doesn’t make me fall asleep. “

” The water is hot. Come in. It will be a good model to see. They are good, well-funded real estate companies. Usually with new capital from people entering the business. Creativity is good. It can be good for the industry or it can be ours. The creative juice comes out. “

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