Most agents have driven hard this year, according to coach Darryl Davis, navigating both stiff competition and a changing (and sometimes tough) market. Here are some ideas for making the most of your summer season and staying on top of your game.
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Summer is in full swing, and it’s the perfect time to kick back, relax, and enjoy some time off, especially after the last few years. I completely agree. Everyone needs an opportunity to recharge and rejuvenate.
Most of the agents I know have driven hard this year, navigating both stiff competition and a changing (and sometimes challenging) market. Here are some ideas for making the most of your summer season and staying on top of your game.
Slow down and take time for yourself
What do you need to feel like you have the chance to refuel, recharge and feel rested? The old adage that you can’t drink from an empty cup is truer today than it has ever been. Taking time for yourself isn’t just good for your mental well-being, it’s good for your business.
If you’ve been playing hard and maximizing your hours for the past few months, giving your mind and body some downtime and rest will allow you to come back stronger, sharper and more productive.
I like “6 reasons why you should spend more time alone“ article I read recently by psychologist Sherrie Bourg Carter. She really explains why you should remove the guilt usually associated with taking time for yourself and instead dive into the absolute benefits it provides.
Make family time a priority
If you’re like a lot of agents right now, your family may be wondering what you look like because you’ve visited properties, written offers, negotiated deals, and built a brand so much. These are all great things, but, of course, your family members are too.
Schedule priority time just for them where you can be fully present in the moments and create precious memories. Your people need you, and you need them. Make it special.
Include time to learn
What’s on your summer reading list? Hopefully there are at least a few fun things, but also things that might help you think more broadly, market a little differently, break down some limited belief systems, or offer some new insights.
Or all of the above. It’s like we’ve all learned at the speed of light over the past few years, trying to navigate all the changes in our lives. My team and I have often called it “building a plane while you fly it”.
It’s amazing what we can all do as human beings when we’re forced to adapt and push beyond comfort zones in times of crisis – but it’s still really great to learn at a much faster pace slow and thoughtful. The wonderful thing about living in our time is that we have resources and learning foundations at our fingertips 24/7. This summer is the perfect time to take a few hours and tap into the ones that interest you the most and that will help you move your business and your life forward.
Have fun with customer time
We are big fans of what we call Smile Stops which are opportunities to stop and visit former clients with an unexpected little gift of appreciation. It has truly been a win-win situation for our Coach Members as it is a chance to reconnect with great clients, put a smile on their face and create a point of contact.
This will help them remember you well when they have a question or a real estate reference.
Here’s a fun one to consider: Stop by with a tube of sunscreen and a note: “Have any real estate questions or needs?” I got you covered. I wish you a safe and happy summer.
Revise your business plan
“But Darryl, business plans are boring.” They don’t have to be, nor are they, as most people think, something to create in January and forget about for the rest of the year.
You should review your plan monthly, so you’re never surprised whether you’re on track or not. Keep It Simple With This easy one page plan. This season marks half of the year. Now is the time to figure out how hard you need to play to achieve your goals this year.
Take advantage of direct mail opportunities
Even if you take time off, your marketing shouldn’t be, and I recently found that direct mail to your sphere and farm is the most effective and affordable tool. It’s a great way to stay top of mind and constantly remind people of your name and brand and that you’re a real estate professional ready to serve. (The epitome of self-promotion.)
You often hear stories of unhappy agents when a friend or family member signs up or sells with another agent. Most often, this is because the agent did not remain positioned as the agent to call. Staying in touch. Direct mail is a great way to do this.
Choose your prospecting priorities
If you’re taking some much-needed time off, that means something has to give in terms of working hours. I like the phone to get the most accomplished in the least amount of time. If you only have three to four hours a week in your free time that you want to spend on prospecting, the phone is the way to go.
I prefer FSBOs in this market to generate business now. I also like to use this time to reconnect with former clients. A quick phone call to say hello, that you are thinking of them and that you want to wish them an amazing summer is a great way to start. It’s not a sales call, so it’s not intimidating or stressful. The goal is to build on your relationship.
If the subject of real estate comes up, please let them know that all the changes in the market have raised many questions for homeowners about the value of their property and you are happy to give them a free report on the value of their home. No pressure, no stress, just connection.
I wish you a summer filled with great memories, a chance to recharge, and opportunities to continue to move your business forward with greater ease.
Darryl Davis is a speaker, coach and bestselling author of How to Become a Power Agent in Real Estateas well as the CEO of Darryl Davis Seminars. He currently hosts free weekly webinars to help agents navigate the changing market and craft smile-worthy careers. Learn more about his website or contact him on Facebook Where Youtube.