When it comes to selling your property, does it really matter which real estate agent is selling it? It depends on what you expect from the experience. Many variables come into play and, if not careful, can negatively impact your wallet and be an additional source of unnecessary and unwanted anxiety. Selling is an important decision. So take the time to choose the right agent. During this stressful time, it makes all the difference. Here are 3 things to consider:
1. Hire an agent who knows your area and knows the market for your type of property. The price is huge.
An agent familiar with the area will be able to help you find a number comparable to others sold near you. Too high, and it stays on the market for days, months, or even years. Too low, you could lose thousands of dollars. Plus, an agent who knows your area has a pool of clients, acquaintances, and contacts who are looking in that area. This type of agent can also better articulate the strengths of your property and community to buyers or buyer’s agents. Let’s not forget the power of social media either. This agent will be able to share your ad on their pages that have local connections to spread the word in that area or in circles of interest. And on the same note, if done effectively, social media and online marketing will also attract buyers from across the country. To learn more, see article #2.
2. Make sure the agent provides solid marketing and advertising strategies, as well as professional photos.
Bad images discourage buyers. In this era of pandemic and virtual shopping, many buyers are consulting online before making an appointment to view your property. Good photos are like stepping in the door. This means that professional photos or drone footage gives you an edge in this competitive market. Once you have good photos, knowing where to advertise and market them takes a bit more time. One of the key parts of this is hiring a real estate agent willing to invest in marketing. It’s one of the reasons I love working at Janet Martin Realty. At our office, we pay for print ads, multiple online sites, and invest additional dollars in other creative marketing techniques to ensure our seller’s property gets the exposure it deserves. Getting qualified buyers is paramount. But finding them can be a challenge. I recommend that you interview several agents from different offices. Write down your marketing questions, schedule a meeting (or call them), and toast them like it’s your job. Because it’s definitely their job to do the right thing for you. Ask them how they plan to invest and promote your property, then hire the best!
3. Talk to past clients to find out what their experience was like with an agent.
Just because an agent has been in the business for x decades doesn’t mean they’re the best. And certainly may not be the best for you. Ask around. Again, interviewing more than one agent will go a long way to helping you choose the right one. There are things to consider besides net income or dollar amount, here. You also have personalities involved. When it comes to dealing with visits, buyers and contracts, the stress is real and high. So what type of agent do you need? Someone who will tell you the cold, hard facts when you need them? One that can close deals while keeping a cool head and helping you stay calm in the process? The one who will protect your interests and do your best? Consider the whole process and decide what is important to you. Not just any agent will work. You need one that fits your needs.
Finding a good agent doesn’t have to be difficult. However, it may take a little longer to think about what you want from the experience. Once you have an idea of what you want, ask who your friends might refer you to, then interview those agents. In the end, your efforts to find the best agent for you will pay off more than dollars. You can even win a friend.
About the Contributor: Kati Adair’s strong work ethic continues to serve her clients both locally and nationally. Credit for her success goes to her repeat clients and the new ones she meets along the way. She ensures that her clients receive the best possible experience when buying or selling. Although she holds a Masters in Educational Leadership, she continually progresses as a Realtor, going above and beyond by receiving the nationally recognized Graduate Realtor Institute (GRI) designation. Over the years, Kati has proven to be one of the top candidates among real estate agents in Hopkins County. She can be found at the multi-million dollar production office, Janet Martin Realty.